Commercial Photography

More than just a technical class on Photoshop and Lightroom, this course will emphasize the digital print as a unique art form in which the choice of inkjet paper to print on makes the difference between an ordinary photo and an extraordinary piece of artwork.

Instructor Eric Joseph will cover all of the technical jargon and vocabulary of inkjet papers and introduce you to the full range of inkjet media available on the market from standard Resin Coated Photograde papers up to handmade Japanese Washi papers. This course emphasizes the creative benefits of understanding and controlling your digital print results through hands-on printmaking sessions. Topics covered will include proper camera settings, color management, monitor and printer calibration, what type of printer to use and why, downloading and applying ICC profiles, preparing files for printing and everything else you ever wanted to know about digital printing. Eric will make sure the information is taught in an easily digestible and accessible format.

“The goal for every photographer should be to have a personal relationship with your materials so that when you push the button on your digital camera you have a pre-visualized notion of what the final image will ultimately look like up to and including what paper you will be printing on.” – Eric Joseph

Each student will have their own workstation equipped with a 27″ iMac computer loaded with Photoshop CC and Lightroom Classic CC. Bamboo Pen & Touch digital tablets are available if needed. The Canon PRO-2000 will be used for output.

Eric Joseph 
graduated from California State University, Northridge in 1985 with a BA degree in Art, Specializing in Photography. His advanced photography and primary mentoring instructor was Jerry McMillan an internationally respected photographer who was part of the ground breaking Photography into Sculpture exhibition at the Museum of Modern Art, New York, 1970. His career at Freestyle Photographic Supplies started in 1986 starting as sales person in the retail store working his way up to his current position as Senior Vice President of New Business and Product Development. As a respected industry insider Eric has established a solid reputation as a technical and creative resource in photographic processes, both darkroom and digital.

Most recently Eric has been traveling all over the United States performing a very unique, informative, inspirational and empowering seminar “The World of Inkjet Paper…The Print Matters!” Speaking at Colleges, Universities, Commercial Labs, Photo Clubs and Professional Photographic Organizations this seminar has given photographers the knowledge to make the necessary decisions about their digital output, making their work outstanding and unique.